Information we collect

We collect personal information when you interact with our website and services, including:

  • Contact and enquiry details submitted through our contact form or property valuation requests (name, email address, phone number, and the nature of your enquiry)
  • Property preferences (for example, whether you are interested in buying, selling, renting, auctions, home loans, or vacation rentals)
  • Information provided when engaging one of our agents, including for bond, transfer, or affordability calculations
  • Technical information collected automatically, such as IP address, browser type, device information, and pages visited, gathered through cookies and similar technologies (see “Cookies” below)

We do not knowingly collect information from children, and our services are intended for adults seeking property services.

How we use your information

We use your personal information to:

  • Respond to enquiries and provide the property services you request
  • Match you with the right ArkStar agent and follow up on valuations, listings, or leads
  • Operate our customer relationship management system (HubSpot) so our agents can manage and respond to enquiries efficiently
  • Syndicate and manage property listings through our listings platform (PropVere)
  • Improve our website and understand how visitors use it, using analytics tools
  • Meet our legal, regulatory, and PPRA compliance obligations

Legal basis for processing

We process your personal information on the following bases recognised under POPIA: your consent (for example, when you submit our contact form), the necessity of processing to take steps at your request before entering an agreement (for example, a property valuation or sale), and our legitimate interests in operating and improving our business, provided these do not override your rights.

Cookies and similar technologies

Our website uses cookies and similar tracking technologies to make the site work properly, understand how visitors use it, and support our marketing and CRM tools. This includes:

Strictly necessary cookies

Required for core site functionality.

Analytics cookies

Help us understand site traffic and usage (for example, Google Analytics).

Marketing and CRM cookies

Used by our HubSpot forms and CRM tools to recognise returning visitors and connect enquiries to the right contact record.

When you first visit our site, you will be shown a cookie notice where you can accept or decline non-essential cookies. You can also control or delete cookies at any time through your browser settings.

Sharing your information

We may share your personal information with:

  • ArkStar agents, for the purpose of responding to your enquiry
  • HubSpot, our CRM and marketing platform, which processes data on our behalf
  • PropVere, our property listings and syndication platform
  • The PPRA, where required for regulatory compliance
  • Service providers who support our website, hosting, and communications, under appropriate confidentiality obligations
  • Law enforcement or regulators, where required by law

We do not sell your personal information to third parties.

Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law or PPRA record-keeping obligations, after which it is securely deleted or anonymised.

Your rights under POPIA

You have the right to:

  • Be informed that we hold personal information about you
  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Object to the processing of your personal information
  • Withdraw consent at any time, where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us using the details below.

Security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, and disclosure.

Changes to this policy

We may update this Privacy Policy from time to time. The “last updated” date at the top of this page reflects the most recent revision.

Contact us

If you have questions about this Privacy Policy or how we handle your personal information, or to exercise your rights under POPIA, please contact us:

Email: office@arkstar.co.za
Areas served: Midvaal, Gauteng, and KZN South Coast

You can also lodge a complaint with the Information Regulator of South Africa at inforeg.org.za.